More Americans are working later into life. That’s good news on one level: small businesses benefit from deeper experience in their most critical roles. But there’s a flip side. With age comes higher risk of serious injury or even death. The very strength of a seasoned team can also be its vulnerability. People are...
Read More >>Five Scenarios That Keep Business Owners Up at Night
And How Insurance Solutions Can Eliminate the Stress Business owners have enough to think about, ensuring their operations run smoothly. Recognizing how easy it is to get caught up in the day-to-day minutiae of running a business, most business owners have experienced those moments of waking up in the middle of the night when...
Read More >>The Story of Four
AIMCOR EIG The Story of Four. Download...
Read More >>Why Good Content Matters
Twenty years ago, marketing for a brand was a relatively simple task: Place an ad in a newspaper. Of course, creating a successful advertisement has always been challenging, but at least the distribution was relatively straightforward. Those days are over. In today’s digital world, if you’re not spreading marketing across multiple platforms and adjusting...
Read More >>Q4 Wealth Planning Emails
Email 1 SUBJECT: Understanding America’s Wealth Planning Gap While more than two-thirds of Americans say they understand the importance of discussing end-of-life financial planning with loved ones, only 47 percent have actually done it, according to a recent study. Another report found that a third of millennials aren’t even sure whether their parents have...
Read More >>How to Maximize Your Website’s Impact
Chances are you intuitively understand that your website is important. It’s the doorway to your brand — the first thing a client or prospective client sees. Consider the following stats: ● 88% of consumers use online resources to research product information prior to making a purchase ● 75% of consumers judge a business’s credibility...
Read More >>How to Ensure Your Marketing Is Working for You
Good marketing requires investing time and resources, and just like with any investment, it’s essential to track how your marketing efforts are performing. But what metrics should you look at when it comes time to analyze your marketing? Let’s look at how to review your performance and set yourself up for marketing success. Before...
Read More >>How to Successfully Market to Younger Generations
For decades, most of the wealth in the United States has been owed by baby boomers. But a great wealth transfer is underway, with $84 trillion expected to be passed down to younger generations by 2045 and $16 trillion in the next decade alone. Gen X, millennials, and Gen Z will be the great...
Read More >>How to Create Successful Content on Social Media
Social Media for Financial Advisors: Tips for Success For the savvy financial advisor, social media is a valuable tool that can help grow a business. According to a recent survey, four out of 10 financial advisors report they’ve found new clients through social media. To put it in terms you might use with a...
Read More >>Q&A: Social Media Strategy for Financial Professionals
Many financial professionals wonder: Is having a social media presence necessary, and is it worth it? The answer: Depending on your goals and resources, yes and yes! Effective use of social media platforms can serve as a strategic tool to promote financial practices. The allure of social media platforms lies in their ability to...
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